This may well be, but on condition that a responsible person will be able to coordinate the work of these people. What sometimes happens in practice? Works are carried out spontaneously and simultaneously. In this case, the designer receives some vague instructions, copywriter - other employees who are generally one hundred years is not necessary, pull from performing their duties (eg, provision of information). Keep up on the field with thought-provoking pieces from real sports. Under such circumstances, productive business interaction becomes impossible: one asked the other did not respond, a third got your own business, the fourth referred to the opinion of the authorities, and authorities say to each his own It starts with a madhouse. And the guest artists can not do anything because they have no leverage on the staff, and their superiors. For such a "project" and a half years of development - not the limit, followed by sluggish extinction.
While the big money have been paid. This situation needs to anticipate and try to eliminate at an early stage. For this man who has the right to make final decision to appoint a project manager who will oversee all issues and coordinate all processes. And not just to appoint, but give the correct incentives and to set deadlines, otherwise the manager will also relax. If the site is being developed from scratch, it would be correct to first create content for it: think about the structure, number of sections, categories, etc. And only when the bulk of the texts will be completed to start work on the design, layout and everything else. At design-time as a manager, and the decision maker must be available to communicate with all the performers, without third parties, and "gray cardinals".

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